关于设计与商业(之间关系)的补充阅读

设计理念

Managing as Designing

by Richard Boland Jr. and Fred Collopy(Stanford Business Books,2004)

A Whole New Mind:Why Right-Brainers Will Rule the Future by Daniel H. Pink(Riverhead Trade,2006)

The Ten Faces of Innovation:Strategies for Heightening Creativity

by Tom Kelley(Profile Business,2008)

客户洞察

Sketching User Experiences:Getting the Design Right and the Right Design

by Bill Buxton(Elsevier,2007)

Designing for the Digital Age:How to Create Human-Centered Products and Services

by Kim Goodwin(John Wiley & Sons,Inc. 2009)

创意构思

The Art of Innovation:Lessons in Creativity from IDEO,America's Leading Design Firm

by Tom Kelley,Jonathan Littman,and Tom Peters(Broadway Business,2001)

IdeaSpotting:How to Find Your Next Great Idea

by Sam Harrison(How Books,2006)

可视思考

The Back of the Napkin:Solving Problems and Selling Ideas with Pictures

by Dan Roam(Portfolio Hardcover,2008)

Brain Rules:12 Principles for Surviving and Thriving at Work,Home,and School

by John Medina(Pear Press,2009)(pp. 221–240)

原型制作

Serious Play:How the World's Best Companies Simulate to Innovate

by Michael Schrage(Harvard Business Press,1999)

Designing Interactions

by Bill Moggridge(MIT Press,2007)(ch. 10)

故事讲述

The Leader's Guide to Storytelling:Mastering the Art and Discipline of Business Narrative

by Stephen Denning(Jossey-Bass,2005)

Made to Stick:Why Some Ideas Survive and Others Die

by Chip Heath and Dan Heath(Random House,2007)

情景推测

The Art of the Long View:Planning for the Future in an Uncertain World

by Peter Schwartz(Currency Doubleday,1996)

Using Trends and Scenarios as Tools for Strategy Development

by Ulf Pillkahn(Publicis Corporate Publishing,2008)