关于设计与商业(之间关系)的补充阅读
设计理念
Managing as Designing
by Richard Boland Jr. and Fred Collopy(Stanford Business Books,2004)
A Whole New Mind:Why Right-Brainers Will Rule the Future by Daniel H. Pink(Riverhead Trade,2006)
The Ten Faces of Innovation:Strategies for Heightening Creativity
by Tom Kelley(Profile Business,2008)
客户洞察
Sketching User Experiences:Getting the Design Right and the Right Design
by Bill Buxton(Elsevier,2007)
Designing for the Digital Age:How to Create Human-Centered Products and Services
by Kim Goodwin(John Wiley & Sons,Inc. 2009)
创意构思
The Art of Innovation:Lessons in Creativity from IDEO,America's Leading Design Firm
by Tom Kelley,Jonathan Littman,and Tom Peters(Broadway Business,2001)
IdeaSpotting:How to Find Your Next Great Idea
by Sam Harrison(How Books,2006)
可视思考
The Back of the Napkin:Solving Problems and Selling Ideas with Pictures
by Dan Roam(Portfolio Hardcover,2008)
Brain Rules:12 Principles for Surviving and Thriving at Work,Home,and School
by John Medina(Pear Press,2009)(pp. 221–240)
原型制作
Serious Play:How the World's Best Companies Simulate to Innovate
by Michael Schrage(Harvard Business Press,1999)
Designing Interactions
by Bill Moggridge(MIT Press,2007)(ch. 10)
故事讲述
The Leader's Guide to Storytelling:Mastering the Art and Discipline of Business Narrative
by Stephen Denning(Jossey-Bass,2005)
Made to Stick:Why Some Ideas Survive and Others Die
by Chip Heath and Dan Heath(Random House,2007)
情景推测
The Art of the Long View:Planning for the Future in an Uncertain World
by Peter Schwartz(Currency Doubleday,1996)
Using Trends and Scenarios as Tools for Strategy Development
by Ulf Pillkahn(Publicis Corporate Publishing,2008)
